The Work 2021 Contenders: Showpony Adelaide

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…

Drug and Alcohol Services SA: Quit your way in May
Showpony Adelaide
Working with Drug and Alcohol Services SA, we’re proud to launch “Quit Your Way in May”. As Dry July does for drinking, this new initiative encourages smokers to try and put the durries away for the month of May. Recognising that people find different ways to quit, we developed a positive, inclusive campaign that invites people to find what works for them, while providing support on their quitting journey. If you’re a smoker, check out the website, register, and Quit Your Way in May.

Fantastic Snacks: Yup to the Cup
Showpony Adelaide
Staring at a supermarket shelf packed with cup noodles, they all look pretty similar. Fantastic Noodles needed a way to stand out and stay top-of-mind in this crowded category. Pairing offbeat visual humour with a strong audio component, Yup to the Cup Fantastic creates something weird and catchy, ensuring that when people think ‘cup noodles’ they think ‘Fantastic’.

Opiods, more than pain
Showpony Adelaide
While there’s a growing awareness of the addictive properties of prescription opioids, there are a range of other unexpected side-effects connected to these powerful drugs that the public is still largely unaware of, including relationship breakdown, crippling anxiety and impaired physical function.

This 45sec video weaves these seemingly unrelated side-effects into an emotionally driven, layered narrative that explores different experiences of loss before revealing prescription opioids as the common cause with the line, ‘opioids can take away more than pain’.
Dialogue has been deliberately omitted in favour of a poignant track to open the narrative up to subjective interpretation and connect with the widest possible audience.

Flinders University: The Flinders Train: Get to Uni Sooner
Showpony Adelaide
With a campus more than 10km from the CBD, travel time to Flinders University was the biggest deterrent for potential students. But a new railway line running direct to the campus made getting to uni faster than ever.To help our audience re-evaluate their preconceptions of the Flinders commute, we introduced a range of new, highly relevant ways to measure time.

The final entry deadline for Campaign Brief’s The Work 2021 is Monday May 17. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.