The Work 2021 Contenders: Photoplay

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…

Climate Act Now: Letters
Director: Melvin J. Montalban
Directed by Melvin J. Montalban, the campaign film encourages Australians to write to their local member of parliament urging them to support the new Climate Change Act, legislation essential to meaningful climate change action.

Part of a wider campaign, ‘Letters’ aimed to assist independent MP Zali Steggall in introducing her Climate Change Bill to parliament and launched in tandem with Global Climate Change Week across social.

Montalban says: “My family and I were on the south coast when the bushfires swept through last summer. The local community banded together to support us, despite the desperate situation. From having no power to pump petrol or to buy food at the grocery checkout, to mobile reception being cut out, and with it access to the fire warning app, everyone was left to overcome a dangerous situation in a very vulnerable state. Haunted by this trip, I wanted to make a film to not only document this experience, but to also address climate action in a productive and hopeful way, so that we can compel our politicians to enact change.”

Centr: Be Like Chris
Director: Scott Otto Anderson
As one of Hollywood’s leading men, Chris Hemsworth is known for diverse roles that require dynamic body transformation. With Centr, a wholistic wellness app developed by Chris and his top-notch team of fitness coaches and nutritionists, people can finally train, eat and live like Thor at the tap of a finger! Directed by Photoplay’s Scott Otto Anderson, ‘Average Chris’ sees Mr Hemsworth channelling the spirit of the people he and his team are out to help: from a Mom trying to squeeze workouts in between working-from-home and childcare, to a mindful college bro, two twenty-something workout girls, to a middle-aged ‘King of the Grill’ Dad. Chris’ chiselled head is superimposed on each character as he moves through their day-to-day lives, creating a weird and self-deprecating charm that speaks to the wide appeal of Centr.

Westfield: Nothing Stops Christmas
Director: Lance Kelleher
Christmas always seems to come early. In 2020, however, it couldn’t come soon enough. Lance Keleher gifts us some much needed cheer in this touching film for Westfield.

Qantas Health: Switching
Director: Dropbear
Playtime director Dropbear does big things with itty, bitty, little things for Qantas Health Insurance. Squint or you’ll miss it!


The final entry deadline for Campaign Brief’s The Work 2021 is Monday May 17. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email