The Work 2021 Contenders: Jim Jam Ideas

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…

Jim Jam Ideas
BLUU-EE! (as in coo-ee!)
In the incredibly crowded online gaming market BlueBet had a major point of difference – they’re one of the few 100% Australian owned bookmakers.

Being a relative newcomer this would form the basis for a ‘true blue’ branding campaign that only BlueBet could own.

It just so happened that ‘blue’ actually made for a hysterical link to ‘Australiana’, further re-enforcing the brand’s 100% Aussie owned credentials.

The campaign, created by JIMJAM Ideas in-conjunction with Humble Productions has launched in time for Spring, will roll out on TV, radio and online with the aim of unleashing all things true blue.

This is all signed off with the Bluu-eee! call to action, derived from the famous Aussie catch cry ‘Coo-eee! – a memorable branding sign off that will feature in all TV, digital and radio assets for years to come.

Says Bill Richmond, COO, BlueBet: “With so many of the bookmaking firms owned by big English companies, we really want to emphasise our Aussie heritage in a fun way.

“The concept of Blue obviously works with our Brand and this reinforces the entertainment factor Bluebet is all about.”

Says Charlie Cook, CD, JIMJAM: “It was a pleasure and a breath of fresh air during these times to work on such a laraconistic 100% Aussie owned brand.’

Eurobodalla Shire Council: All Kinds of Natural
Jim Jam Ideas
In collaboration with Destination NSW JimJam Ideas created the positioning ‘All Kinds of Natural’, which aimed to unleash the natural spirit within visitors; something that often gets buried beneath the daily grind of our demanding urban lives.

This hidden gem on the South Coast rewards those who go the extra mile, where active participation with nature exhilarates and sets the spirit free.

The ‘All kinds of natural’ campaign consisted of a raft of 60”, 30”, 15” and 6” video content pieces. The long form video edits were created to cut through the erratic buzzy stimulation of digital noise and deeply engage in the personal story.


The final entry deadline for Campaign Brief’s The Work 2021 is Monday May 17. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email