Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
Santa Fe: Little Angels
Modern families lead hectic lives. It’s a constant juggle of weekend sport, kids play dates, extracurricular activities, pick-ups, drop-offs, the list goes on…
Thanks to the comfort and technology of the new Hyundai Santa Fe, children are transformed from little devils into little angels. Like they’re possessed by peace. And Enya.
There comes a time when your children are no longer children, but nor are they adults. They’re Kidults. Children in adult sized bodies. They take up more room. Produce more aromas. Have feet the size of small boats. And voices that oscillate wildly from high to low range. Too buffoonish to be adults, too big to be kids, the Kidult has unique needs. Needs only the spacious, advanced Palisade can cater to.
No Ugly Sleep: Lullabies
No Ugly is a brand of health and wellness tonics from New Zealand, that Innocean helped launch here in Australia. To launch No Ugly Sleep, we asked Aussies on social media what was keeping them awake at night, and turned their worries into tranquil lullabies. The activation was reactive. So, as the submissions poured in, we wrote, composed, recorded and replied with bespoke lullabies about anything and everything. From errant huntsman spiders lurking in bedrooms to the neighbours upstairs’ ‘nocturnal activities’.
As part of the new visual identity, Kia Australia launched a campaign that challenged existing beliefs and perceptions of the brand. As a brand that thrives on not conforming to industry norms, the film for the Kia Carnival GUV (Grand Utility Vehicle) shows the car racing on the Sydney Motorsport Park in Eastern Creek, NSW, challenging ‘dull’ perceptions of the family vehicle category.
Fck The Cupcakes: Casual Wear to Fight Casual Misogyny
Fck The Cupcakes is an always on platform that’s been designed to highlight, discuss and challenge the endemic misogyny in Australian culture and the workplace – 365 days of the year. It’s where we champion, celebrate and surface women and men that drive progress and fight for change through creativity. We believe it’s important to turn anger into action, so we started with a line of merchandise that would ignite conversation; we called it “casual wear to fight casual misogyny”. We plan to build on the casual wear initiative to keep the conversation going, make it constructive and ensure the right people are paying attention.
The entry deadline for Campaign Brief’s The Work 2021 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.