The Work 2021 Contenders: Heckler

June 9 2021, 9:44 am | BY Ricki Green | No Comments

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…


Kathmandu: We’re out there
Post Production: Heckler
Creative Agency: Special Group Australia
Production Company: Exit Films
Director: Stefan Hunt
Kathmandu has had a global rebrand and is on a mission to enhance the wellbeing of its wearers, by reconnecting with nature. ‘We’re Out There’ is their new campaign and it encourages its patrons to focus on how they feel when they go outdoors. Exhilaration, joy, freedom, Heckler was tasked with animating these feelings and creating the playful psychedelic elements of the TVC.


Weet-Bix: Feed the belief
Post Production: Heckler
Creative Agency: Special Group Australia
Production Company: MOFA
Director: Nick Kelly
Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations. Heckler was tasked with bringing the children’s imaginations to life for this quintessentially Australian brand, by creating the VFX and CG elements.


KIA: Sorento
Post Production: Heckler
Creative Agency: Innocean Australia
Kanye West’s ‘Dark Fantasy’ was a fitting track to showcase the new Kia Sorento SUV, which has been completely rethought to embody luxury and performance. The Kia TVC was created by Sydney design, animation and visual effects house, Heckler.
Heckler used a combination of real-time 3D creation platform Unreal Engine and Autodesk Maya to create the spots. The Sorento’s exterior assembles from darkness, monolithic metals emerge to form a luxurious interior. The SUV takes shape,
we have ignition, the moon a suitable interstellar playground to test the performance of Kia’s most luxurious model yet.


‘Little Things’ by Ziggy Ramo ft. Paul Kelly
Post Production: Heckler TV
Producer: Sydney Opera House
Director: Ziggy Ramo
Ziggy Ramo releases the music video for ‘Little Things’, a rework of Paul Kelly‘s classic ‘From Little Things Big Things Grow’. Bookmarked with Kelly’s iconic chorus, Ramo delivers spoken verses through which he commits himself to educate through music. With a First Nations perspective on invasion, intergenerational trauma, and Indigenous deaths in custody, Ramo shares his people’s plight. Heckler was honoured to complete post-production for this emotive and evocative film.

 

The entry deadline for Campaign Brief’s The Work 2021 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.