The Work 2021 Contenders: FCB New Zealand
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
Foodstuffs / PAK’nSAVE: Instickman
FCB New Zealand
In a world of low cost, big reach Instagram influencing, it’s no wonder the king of saving and dad jokes would fit right in. Using his classic, sticky humour, oodles of extremely specific hashtags and some pro money-saving tips, PAK’nSAVE’s Stickman became a hit, reaching 39x his competitors’ engagement average and 5x the global average. But more importantly, he got a new, younger audience thirsty for New Zealand’s lowest food prices. And weird Instagram stalkers thirsty for him. That one was by accident though.
New Zealand Post: Three Timing Trixie
FCB New Zealand
No-one knows the comings and goings of a street like the local NZ Post courier. So FCB created Three-Timing-Trixie, the tale of a philandering feline getting around multiple homes to maximise her mealtimes. Whilst making his daily deliveries, our courier discovers Trixie / Maggie/ Lulu and her three-timing ways, culminating in a warm, fluffy, purring ending.
WorkSafe New Zealand: You Can Sense It. You Can Stop It.
FCB New Zealand
Historically, workplace safety has been about following the rules. And, to be fair, they’re great for the basics. But, you can’t write a rule for everything. As a result, workplace injuries have been on the increase for years.
To empower workers to be more proactive and look for the signs of danger, we reimagined their sense for danger as their “inner-meerkats” – a pack of alert and ever-vigilant critters, who pop up anytime something doesn’t feel right. It’s a power we all possess, so when our inner-meerkats stand to attention, it’s up to each of us to step in and make sure nothing happens.
The final entry deadline for Campaign Brief’s The Work 2021 is Monday May 17. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.