Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
Head Start Homes: Charlene’s Journey
‘Charlene’ tells the inspiring story of a single Djangadi mother of three and her journey from homelessness to homeownership; finally achieving her life-changing dream of escaping the social housing trap. From Charlene’s home purchase, another single Aboriginal mother moved into Charlene’s social housing home and was reunited with her 5 children, while receiving ongoing support services from Community Housing Limited.
Head Start Homes intends to continue creating opportunities towards safe and stable homes for every family with fair and practical pathways into homeownership; a holistic approach to reducing homelessness in Australia. Charlene’s journey will be the rest of many to challenge negative stereotypes for those who are homeless or living in social housing. Ultimately, leading to a stronger and more inclusive Australia.
Crazydomains.au: Embrace Crazy
We worked collectively with Crazy Domains in creating 3 Brand and Product films each. Our directors were able to explore free rein creativity — from the story idea, concepts, script to art direction.
Shot in Singapore for the Australia and New Zealand markets, each film features a peculiar protagonist proudly introducing their “absurd” hobby and how easily they were able to get their websites up and running using the Crazy Domains platform. In true mockumentary fashion, the films’ whimsical gaffes and larger-than-life personalities convince us to fully embrace our ideas, no matter how crazy or unheard of they may be.
Porsche Asia Pacific: A Partnership Recharged
Agency: Keko Singapore
In a collaborative partnership with Porsche Asia and Keko Singapore, and for the launch of its ‘A Partnership Recharged’ campaign with Shell, we created a hero film telling a story of connection across generations.
Shot for the Malaysian market, the film visually represents the universal ambition for freedom and excitement weaved together with sentimental memories, through the shared history and passion, from fathers to son and grandson.
Circles.Life: A Family Plan
Conceptualised by our in-house Singapore creatives and production team, ‘Families In The Wild’ was made collectively with Circles.Life for the launch of their new family plan in Singapore.
Shot in a mockumentary fashion, the film observes how family members are linked to animals when it comes to sharing a desired something, and the chaos that comes along.
The final entry deadline for Campaign Brief’s The Work 2021 is Monday May 17. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email firstname.lastname@example.org.