Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
Belong: Carbon Thumbprint
This campaign highlights the CO2 created by personal data usage, and directs users to neutralise their impact with Belong’s carbon neutral mobile and internet.
Suzuki: Non Stop Talking Car
Suzuki don’t do gimmicks. Never have and never will. Until now. This campaign shows how a simple $2 upgrade sold 300% more cars. True story.
Balter: The Big Slab
This campaign shows how one free billboard became a new tourist attraction, a driver of consideration, and a symbol of hope.
Airservices Australia: Optimal Reality
This world first digital innovation shows how Airservices and Deloitte Digital have combined to create and optimise a digital twin of Australia’s sky.
Suzuki: Setup The Game
People spend more time customising their cars in games than in the real world. So we made a video game where you can create your dream Suzuki and then buy it into reality.
Suzuki: The Motorbike of Cars
Motorbikes are the most fun you can have on two wheels. And Suzuki’s cars are exactly the same amount of fun, just doubled.
The entry deadline for Campaign Brief’s The Work 2021 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.