Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
Westpac: Life is Eventful
Embracing an energetic and raw mixed media style, this film brought to life the big and small, the painful and beautiful, the heartbreaking and awe-inspiring moments that define Australian lives. From breaking your 40th phone, to losing a loved one, and everything in between, the spot captures the highs and lows of life and positions Westpac as a bank that is there to help through all of it.
Coors Light & Coors Seltzer: The Big Game Dream
DDB Sydney, DDB Chicago
Every year, Coors get locked out of the Super Bowl because of our competitor’s exclusive contract with the NFL. So this year, we ran our commercial in the one place there are no rules – your dreams.
Westpac: However you make it
To promote an exclusive interest rate for people aged 18-30, Westpac launched a social campaign celebrating the exciting and sometimes unusual ways young Australians are choosing to make money.
Volkswagen: The World’s Smallest Dealership
This campaign continued Volkswagen’s legacy of ‘thinking small’, with a dealership you can visit from the comfort of your own phone. The World’s Smallest Dealership was opened to promote the new small SUV range and subsequent AR offering, letting consumers try and buy a car wherever they were.
Australian Red Cross: The Worst Block in Town
The Australian Red Cross’ latest brand work is a cathartic animation about the feeling of helplessness we can all feel in the face of so much catastrophe, featuring original track by Aussie superstar duo Kate Miller-Heidke and Keir Nuttall.
Westpac: Post-Fire Cards
To live their brand ethos, ‘help in the moments that matter’, Westpac created an innovative print series, subverting the picture-perfect postcard with bushfire affected landscapes. Each was affixed with a pop out debit card pre-loaded with money, which using innovative geo-fencing technology, could only be activated within the region depicted. A little act of help to encourage tourism dollars into vulnerable towns.
HeartKids: Things Change in a Heartbeat
DDB Sydney brought awareness to the children, teens and adults affected by Congenital Heart Disease (CHD) in Australia in a powerful campaign for HeartKids. The campaign showcases just how quickly life can change when a child is impacted by CHD inspiring empathy and support for the important cause.
The entry deadline for Campaign Brief’s The Work 2021 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.