With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work that is being produced in the region. So we are introducing The Work 2020 Contenders.
IGA: Scratch and Win
The Core Agency
To promote the launch of IGA’s Scratch and Win promotion that rewarded customers for shopping at IGA, we launched a playful TV campaign. The promotion gave shoppers a one in five chance of winning instantly, for every $30 they spend in store. Each of the TVCs showed shoppers who are initially happy with receiving a miniature novelty product, until they discover they could have won the real thing at IGA. The integrated campaign ran across TV, print, radio, digital and social and went live on 29 January 2020.
The entry deadline for Campaign Brief’s The Work 2020 is April 30th. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency would like to showcase your best work in our Contenders series email firstname.lastname@example.org.