With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work that is being produced in the region. So we are introducing The Work 2020 Contenders.
In 2019, MECCA and Taboo captured global attention with Australia’s biggest and most talked-about brand experience – MECCALAND. Fusing beauty and culture, the festival featured 5 immersive worlds, designed to reflect the complex and layered aspects of customers’ personalities. Dubbed “Coachella for Cosmetics” by global fashion bible WWD, Meccaland attracted 15,000 attendees over 3 days and over 142 Million brand impressions.
Moxie: The Moxie Periodic Table
Designed to whack social stigmas right between the eyes, the Moxie Periodic Table is a totally uncensored, unashamed, free online resource designed to help everyone understand the intricacies of menstruation. Created in collaboration with a host of experts, comedians, musicians, sexologists, nutritionists and more, the Moxie Periodic Table is sure to leave you feeling knowledgeable and supported, if not a little hot under the collar.
Goose Island: Bring Flavour to Bland.
For the Australian launch of America’s favorite hop-heavy India Pale Ale (IPA), Taboo found a place that needed flavour the most – the Shire of Bland in central NSW. Working with the local council, the Shire of Bland put out a call for flavour, garnering international media attention and even a personalised video from Scott Morrison himself. Goose Island came to the rescue, bringing flavour to bland with the inaugural Goose Island Bland Flavour Festival, which has become an annual event.
Transport Accident Commission x Melbourne International Film Festival: Split Second Film Competition
Writer: Alissa De Leo
Director: Will Horn
Production Company: AIRBAG
Developed by Taboo and the TAC, Split Second Film Competition challenges young Victorians to submit an idea for a 45 sec road safety film that encourages viewers to ‘turn your phone off’ before each screening at Melbourne International Film Festival (MIFF). Each year the winning concept receives a $50,000 production budget to have their idea developed and brought to life by TABOO and a leading production house, screened before 520 MIFF films, a 5k cash prize and an internship at TABOO.
Written by RMIT student Alyssa De Leo and produced by AIRBAG, 2019’s winner ‘Afterlife Bar’ is a dark comedy featuring some of history’s most famous and infamous faces who were taken before their time.
Transport Accident Commission: Road to Zero Learning Center
Taboo and TAC created a world-first technology platform allowing Victorian students to create their own road safety campaigns. By accessing TAC’s database of crash data, students can discuss how they are most at risk on the roads and develop relevant road safety strategies. The AI powered platform, situated in the Melbourne Museum, allows students to access thousands of cinema-quality content pieces, bespoke music, graphics and special effects to make limitless, customised videos.
The entry deadline for Campaign Brief’s The Work 2020 is April 30th. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency would like to showcase your best work in our Contenders series email email@example.com.