The Work 2020 Contenders: McCann Melbourne

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With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work that is being produced in the region. So we are introducing The Work 2020 Contenders.

University of Melbourne: First Commissions
McCann Melbourne
How does a new fine arts and music faculty from Australia, a country not exactly known for its classical art, compete against the best in the world?

We sourced the original commissions given to the world’s greatest artists without revealing their true origin to the students, including Michelangelo’s statue of David briefed by the Medici’s in 1501, briefed again in 2019.

The students’ responses to such commissions Frida Kahlo’s self-portrait with Monkeys and Tschaikovsky’s The Sleeping Beauty, produced thirty original works containing modern interpretations of the themes society has grappled with for centuries – perfection, racism, social justice, mortality, sex, power and human perfection.

The campaign from the University of Melbourne’s Faculty of Fine Arts and Music was unveiled in a public art exhibition in Florence at the feet Michelangelo’s David. The PR launch was supported by online content and an online gallery that housed all of the students’ work.


The entry deadline for Campaign Brief’s The Work 2020 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.