With Cannes Lions and LIA postponed until 2021, Campaign Brief is still out to recognise and showcase the great work that is being produced in the region. So we are introducing The Work 2020 Contenders.
Crust: It’s not pizza, It’s Crust
Agency: 303 MullenLowe
Production Company: Filmgraphics
303 MullenLowe wanted to reposition Crust pizza as Australia’s go to non-traditional chain option. Filmgraphics duo Tourist (Mitch and Louis) travelled to Naples Italy, the birthplace of pizza, to get the locals’ opinion on Crust’s radical offerings.
On the streets, they captured the local’s energy and passion for cuisine and every authentic reaction, ranging from amusement to down right fury, helped cement Crust’s messaging: It’s not Pizza, It’s Crust.
The entry deadline for Campaign Brief’s The Work 2020 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.