Clemenger BBDO Sydney has developed another infectiously positive campaign for V Energy. Across TV, outdoor, social and BVOD, the V Bugs will, yet again, bring good vibes and smiles to audiences around Australia and New Zealand for the promotion of brand new energy drink, V Refresh.
Frucor Suntory’s most popular beverage line, V Energy, is expanding with a new refreshing sub-range of energy drinks ‘V Refresh’, bubbling with a new taste profile that is light, crisp and refreshing. The new no sugar, low calorie energy drink is now available in two delicious flavours, Citrus Lemonade and Pineapple & Watermelon.
Says Allison Yorston, CMO, Frucor Suntory – Oceania: “We know our consumers love the taste of V Energy but they are also starting to look for options that are better for them. This led us to develop V Refresh, a lighter and crisp tasting drink that still offers that iconic V burst of energy. The diversified recipe and vibrant contemporary packaging allowed for us to work with the team at Clemenger to create a launch campaign that was still connected to the heritage of the V Energy brand but could connect with a new audience.”
To promote the new product, and to engage a new generation of energy drinkers, Clemenger BBDO Sydney have bought the much-loved V Bugs back. This time, they are on a new adventure dancing under waterfalls and cracking open a refreshing can of V Refresh with mates in the midday sun.
Says Chris Henbrey, marketing manager APAC, V Energy: “Our loved V Bugs are back and are experiencing a new refreshing sensation. The cascading waterfall and relaxing oasis setting surrounded by good friends helps to communicate both the product benefits and occasions associated with V Refresh. As we drive awareness and curiosity with our new energy offering through this new creative we hope our consumers are inspired to also try something new.”
Through the infectiously positive TVC, and compelling outdoor takeover’s across Australia and New Zealand, audiences will be inspired to rethink their current views on energy drinks and continue to be delighted with V’s upbeat branding.
Advertisements will also be placed across BVOD and social, with the underlying theme of “kicking off the afternoon with a refreshing drink”.
Says Darren Wright, executive creative director at Clemenger BBDO Sydney: “When we launched the big brand idea of “Can you feel it?” last year we wanted it to be a platform to put positive vibes into the world. The V Bugs’ roadtrip to Wham! did that in spades. This time to launch V Refresh, the positive vibes danced under a waterfall to Kool & The Gang.”
The campaign launched in New Zealand last month and is now live on Australian screens.
Client: Frucor Suntory
Allison Yorston, CMO
Josh Wheeler, Head of Energy & Transformation
Chris Henbrey, V Energy Marketing Manager APAC
Marie Landrum, Head of V Product & Innovation
Nikki Apostolidis, Innovation Manager
Ryan Smith, Senior Media & Digital Marketing Manager
Kaan Kocabay, Assistant Media and Content Manager
Creative Agency: Clemenger BBDO Sydney
Darren Wright, Executive Creative Director
Miguel Gadea, Senior Art Director
Nathan Moraza, Senior Copywriter
Phil Pickering, Planning Director
Jo Howlett, Senior Producer
Conor Walsh, Group Business Director
Sean O’Shea, Senior Business Manager
Production Company: Psyop
Kylie Matulick, Todd Mueller, Directors
Production Company: Sedona Productions
Kim Wildenburg, Managing Director / Executive Producer
Animation and CG Partner: Milford
Supervisor/Producer: John Roxenhed
Lead Animator: Antonio Deiana
Music: MassiveMusic Sydney