The University of Adelaide launches new 2019 brand campaign ‘Here and Now’ via NATION


The University of Adelaide has launched its 2019 brand campaign – Here and Now via NATION.


The University of Adelaide offers a world-renowned education in the heart of a city recognised for its lifestyle. It’s this unique environment that is conducive to accomplishment and one that creates moments of all magnitudes.

This 21st century institution is not just celebrating grand discoveries, it’s highlighting to local and international students alike that this is the place where they can live and learn in perfect harmony.

Says Nick Brz, creative director at NATION: “The insight was forged from everything that this internationally-regarded University provides and how it connects with its sense of place. These distinguishing ingredients allowed us to capture moments of significance that are built upon a proud heritage yet presented within a contemporary context. I feel privileged to have worked on this campaign with such a dedicated team.”

Says Benjamin Grindlay, CMO, The University of Adelaide: “With more than 17,000 universities around the world, defining and communicating a truly unique offering is a challenge. The Here and Now campaign captures the University’s rare combination of elite academic performance with an unrivalled quality of life, which comes from being ranked in the top 1% of universities worldwide and located in the heart of the world’s tenth most liveable city. We’re thrilled with the way the team at Nation and Zoom have converted that strategy from paper into a piece of visual communication which we’re excited to launch both domestically and internationally.”

The University’s strong links to business, industry and the public at large is showcased across the campaign, which appears in TV, cinema, radio, digital, press and outdoor.

The University of Adelaide:
Chief Marketing Officer – Benjamin Grindlay
Director, Marketing – Anita Head
Marketing Manager, Brand and Acquisition – Phil Sandford
Campaign Coordinator – Louise James

Creative Director – Nick Brz
Head of Copy – Katheryn Korczak
Project Director/Agency Producer – Judi Oehme
Strategy Directors – Greg Knagge and Charlotte Clarke

Production House – Zoom Film & Television
Director/DP – Mark Toia
Producer – Keri Grant
Editor – Mark Toia
Sound House – Mattrixx
Audio Engineer – Matt McKenzie-Smith

Media Agency: Carat
Managing Director – Vikki Friscic
Client Operations Manager – Emily Wardle
Digital Manager – Madeleine Robinson
Media Coordinator – Lily Peace