The Thoughtful Agency hosts successful second networking event ‘Thoughtful Minds Connect’
The Thoughtful Agency hosted the second annual Thoughtful Minds Connect event at Sydney’s Restaurant Hubert, which brought together industry leaders like Samantha De Kauwe, Darren Todd, and James Tesoriero, to delve into e-commerce innovations and unveil groundbreaking Meta data insights tailored for apparel and fashion designers.
The resounding outtake from the event is that physical stores are back in vogue, with customers craving brand freshness and immersive experiences. Anthony Pitt of Academy Brand stressed the importance of expanding brick-and-mortar presence, echoing customers’ genuine desire to engage with stores.
Says Prav de Silva, co-founder of Thoughtful Agency: “In an era of digital dominance, the resurgence of physical retail underscores the enduring power of in-person connections, complementing our digital marketing efforts to create holistic brand experiences.”
Joe Farage of Farage echoed this sentiment, emphasising how retail’s experiential nature has been pivotal to their success, while Jaynee Wehbe of Triangl emphasised the need for consistent campaign shoots to maintain audience engagement and combat advertising fatigue.
Says Farage: “Convenience became about online, but retail became about experience. Retail is where you touch and feel, and for us it’s been the secret of our success.”
The event also marked the release of Thoughtful’s Meta data collection report, spanning 36 months and involving 40 top Australian designer brands including Kookai, Ksubi and Shona Joy. The report provides actionable and valuable insights into the performance and trends within the Australian fashion industry, particularly in terms of advertising expenditure and return on investment metrics in Australia and the US markets.
