The Prime Awards announces winners for 2015; Ward6, Sudler and Affinity take home trophies

The annual PRIME Awards, the unique Awards program designed to recognise and reward true excellence within the Australian Pharmaceutical and Life Sciences Industry has revealed its winners for 2015.

The Marketing Campaign Award 2015 went to Ward6 for Galvus & Exforge ‘The Patients you Know’. The Digital Excellence Award 2015 was handed to Sudler Sydney for Pfizer Australia Smoking Cessation/Interactive Smoking Tax Calculator. Tech driven advertising and media agency Affinity won Best Single Advertisement for Mundipharma’s opiod analgesic patch Norspan (pictured).

Says Luke Brown, CEO, Affinity: “Our win legitimises digital as a core channel in a category still largely led by print based communication. The opportunity now lies with healthcare advertisers to break with tradition and ensure digital is a primary part of their media mix, just like Mundipharma have.” 

To view the full list of Prime Awards winners click here.