Lotto New Zealand and DDB Aotearoa have this week launched the 6th instalment in the celebrated Imagine Powerball campaign, titled House Hunt, directed once again by Australian director Tim Bullock.
The story begins with hero character Dave arriving home to find his house has disappeared, learning that his wife has taken it. The mystery unfolds from there until it resolves as a touching love story, with two separate dreams coming true.
Recognised with multiple Gold awards at Effies Aotearoa over the years, the Imagine series is a testament to DDB Aotearoa’s dedication to improving each creation. The latest iteration of the series ‘House Hunt,’ represents the platform’s captivating evolution over the past eight years, delving into the underlying reasons why people play Powerball, and retelling them in emotive ways that resonate with many Kiwis.
Rory McKechnie, creative director at DDB Aotearoa says that while the instalment tells an inherently humble story that most could relate to, it also might spark some debate: “We’d like to think that House Hunt might raise a few questions in households – firstly, how would you surprise your significant other with the news, and also, what pieces of your life would you change, and which would you ensure stayed exactly the same?”
Says Leah Neilson, head of brand and creative at Lotto NZ: “The remarkable truth we witness time and again is that when Kiwis win big with Powerball, they often choose to embrace the simple things – it doesn’t always mean transforming every aspect of one’s life.
“With the many possibilities that a Powerball win can bring, we hope to ignite the imagination of Kiwis, whether that change is big or small.”
The campaign is running across TV, cinema, digital, social, outdoor with more to come over the next few years.
Creative Agency: DDB Aotearoa
Media Agency: PHD Aotearoa
Chief Marketing Officer: Annemarie Browne
Head of Brand and Creative: Leah Neilson
Senior Marketing Manager: Genna Duff
Brand Manager: Sophie Smart
Art Director: Gina Rich
Production Company: Scoundrel
Director: Tim Bullock
Executive Producer: Adrian Shapiro
Producer: Anna Stuart
DOP: John Toon
Production Designer: Bruce Everard
Editor: Adam Wills
Colourist: Ben Eagleton
Post Production Company: Blockhead
Sound Design and Music: Franklin Road