Australia’s new eco mobile brand, felix, has launched its first campaign through hybrid creative-production agency, Paper Moose.
‘The plan with a bigger plan’ campaign highlights the larger story of the telco’s social and environmental mission. It’s the first plan to be powered by 100% renewable electricity, certified carbon neutral and to plant a tree a month for every active customer. Further projects are underway but yet to be announced.
Says Nick Hunter, ECD, Paper Moose: “We’re excited to help launch felix, a brand we’ve built closely, from the ground up, with Vodafone and TPG Telecom since its inception over a year ago.
“These meditative, soothing ads aren’t typical of the mobile industry. They reflect felix’s different take, balancing customer benefits with eco benefits, providing consumers the relief of switching to a plan that proactively does good – like working to plant one million trees.”
The entire campaign was created in-house by the hybrid production-creative agency, from strategy, branding and creative through to edit and grading.
Says Paul Tierney, general manager business development at felix: “2020 trends have shown we not only want greater connection with each other, but also with the natural world – which felix actively addresses on both counts. Our values are strongly aligned with Paper Moose, so it’s been a wonderful partnership bringing felix to market. We’re super proud of the work.”
The campaign follows on from a recently launched teaser campaign by Paper Moose, drawing attention to the fact that Aussie mobile plans contribute nearly one million tonnes of carbon emissions every year.
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Creative Director: Kate Holdsworth
Head of Design: Reese Geronimo
Designers: Georgia Shillington, Divya Abe
Creatives: Katie McIntyre, Jazz Twemlow
Head of Strategy: Eddie Bennett
Account Director: Carl Tindall
Senior Account Manager: Lauren Hurst
Project Director: Rob Hughes
Production: Paper Moose
Producer: Nicole Hofstadter
Line Producer: Catherine Clark
Director: Harrison Woodhead
DOP: Christopher Miles
Production Design & Wardrobe: Maria Papandrea
Stills & Additional Photography: Nino Tamburri
Editor: Oliver Trauth-Goik
Sound Design & Mix: Matt Perrott, Weronika Raźna
Grade: Yanni Kronenberg
Animation: Pete Foley