The NHVR launches new ‘Don’t #uck With A Truck’ road safety awareness campaign via BCM Group
The NHVR has launched a new major road safety awareness campaign titled ‘Don’t #uck With A Truck’ via BCM Group, targeting Learner (L) and Provisional (P) licence holders.
NHVR CEO Sal Petroccitto said the campaign demonstrates how L and P licence holders can drive safely around trucks, including rules to follow when trucks are turning, stopping and how to overtake a truck: “The campaign is intentionally provocative and is designed to grab the target audience’s attention and start important conversations around road safety.
“Getting an L or P plate is a big step in a young person’s life – it is essential they have the information and skills to stay safe around trucks and develop positive long term driving behaviours.
“Our goal is to prevent situations where a young driver could be in a lane next to a turning truck, or they pull in front of a truck too soon.”
A survey of 500 L and P licence holders aged between 16 – 25[1] found more than three quarters (78%) of participants were unable to identify the correct stopping distance for a prime mover semi-trailer truck travelling 80 km/h, which is 116 metres.
Less than half (45%) knew to keep one lane either side of a truck free when it is turning.
When it came to how to overtake a truck safely, 30% of respondents didn’t know you should only pull back in front of a truck when you can see its headlights in your rear-view mirror.
Don’t #uck With A Truck will appear online on Instagram, TikTok, Facebook, Snapchat, YouTube and across billboards and university O-Week pop-ups. The campaign is funded by the NHVR’s Heavy Vehicle Safety Initiative, supported by the Federal Government.
For more information on the campaign visit www.dontmuckwithatruck.com.au
Organisation: National Heavy Vehicle Regulator
Project Manager: Chris Searles
Social Media Officer: Holly Taylor
Media and Communications Advisor: Claire Rosenberg
Graphic Designer: Liam Hogan
Web Developer: Shivneel Prasad
Media Agency: BCM Group
Partner & Managing Director: Phil McDonald
Director, Media & Engagement: Chris Platt
Integrated Media Manager: Laura Furness
Senior Digital Media Executive: Patrick Sadler
Content Agency: Smoke Creative
Account Director: Gerard Williams
Producer: Tricia Scanlan
Creative Director: Damien Herse
Director: Marcus Wilson
Post-production: Smoke Creative
Audio Post Production: Vlad Audio
