As content developers and marketing teams scrutinise their marketing spend in tightened economic conditions, one content management system new to the APAC region is showing that strategic investment in their headless CMS capabilities really does pay off.
A new report, Total Economic Impact study conducted by Forrester Consulting, found Storyblok customers are seeing a 582% ROI over a three-year period and the product pays for itself in less than six months. The report also showed:
- – $1.6MUSD benefit gained due to single source management of content
- – 3x productivity boost through gained efficiencies due to deployment setup
- – Better customer experience through scalable content operations
Before investing in Storyblok’s CMS, interviewee’s organisations were using a mix of traditional CMSs and/or a custom built monolithic environment which required a lot of maintenance. The overall time to make updates to customer-facing content on any channel took far too long to keep up with the constant flood of content changes.
“Since we’ve been using Storyblok, there’s been a boost in productivity, three times faster than the previous system. Even more than that, it’s enabling us to tell better stories to our customers in a quality way,” said the head of digitisation at a Telco who was interviewed as part of the study. As a result, the surveyed organisations reported customers are spending more time on their websites because they’re more engaged due to the regularity in which updates are made.
Says Dominik Angerer (pictured above), co-founder and CEO of Storyblok: “The amazing customer ratings and stories we have heard have always been a great indicator that businesses get a significant return on investment from managing their content with Storyblok. At a time when more businesses are scrutinising traditional CMS platforms and exploring how a composable, headless CMS setup helps them with content operations and creating content at scale, we believe this Forrester study proves that Storyblok is a smart CMS investment.”
Forrester Consulting compiled the TEI study based on interviews with four organisations using Storyblok. The characteristics and outcomes were combined in a composite organisation that is industry-agnostic with at least 5,000 employees (250 developers, 250 content creators) and annual revenue of $800 million.