The Monkeys takes home Grand Prix and a Gold at the 2023 Gerety Awards; VMLY&R Australia scores Gold, Truce wins Silver and Bullfrog wins Bronze
The Monkeys, part of Accenture Song, has scored a prestigious Grand Prix prize at the 2023 Gerety Awards for The Government of Tuvalu ‘The First Digital Nation’, which also picked up a Gold in the Work for Good Cut.
VMLY&R Australia has scored a Gold in the Innovation Cut for ‘FitCHIX’, the innovative step counting device designed for chickens for Honest Eggs Co., developed by AIRBAG.
Truce Films has scored a Silver in the Work for Good Cut for Maybelline New York ‘Through Their Eyes’, created in conjunction with HERO.
Bullfrog’s “All Or Something” campaign for AIA Australia has won Bronze in the Health Cut.
The 2023 Gerety Awards jury awarded a total of 4 Grand Prix, 27 Gold, 69 Silver and 65 Bronze, with 159 entries remaining on the shortlist.
The campaigns taking home the Grand Prix represent creativity at its best for big world issues like climate change, refugees and immigration, diversity but also humour, a cherished and missed trait in the industry today.
Grand Prix were awarded to The Monkeys, Edelman, McCann Warsaw and DDB Chicago:
Grand Prix for Alternative media in the Innovation Cut:
The First Digital Nation for The Government of Tuvalu, by The Monkeys, part of Accenture Song
Grand Prix for Integrated Campaign in the Experience Cut:
See My Skin, Vaseline Healing Jelly for Unilever by Edelman
Grand Prix for Strategy in the Work For Good Cut:
Where To Settle for Mastercard by McCann Warsaw
Grand Prix for Integrated Campaign in the Humour Cut:
Apologize the Rainbow for Skittles by DDB Chicago
Globally the most awarded piece of work is THE GLITCH for Alzheimer Forschung Initiative by BBDO Germany, which scored three Gold, three Silver and a Bronze. The second most awarded piece of work is Apologize the Rainbow for Skittles by DDB Chicago, which won a Grand Prix, two Gold and a Silver. Shout for Movistar by VMLY&R Mexico is the third most awarded piece of work picking up one Gold, four Silvers and a Bronze.
The most awarded brand in the world at the 2023 Gerety Awards is McDonald’s.
Says Joan Colletta, senior director, global brand marketing at McDonald’s: “Being recognized by the Gerety Awards in this way is especially meaningful given McDonalds’ relentless focus on building more relevant connections with our diverse fan base around the world. Congratulations to all the brands recognized this year and we’re proud to be in your company.”
This year’s winners come from 34 different countries. The Gerety Awards is the only creative prize to reward advertising campaigns that resonate most with a female audience. With judging sessions held around the world each year Gerety brings together some of the greatest creative leaders to look at work from a powerful perspective.
See all the 2023 winners at www.geretyawards.com