The Mint Partners, one of Australia’s leading integrated brand and communications consultancies has added a trio of new travel clients to its roster for 2021.
With demand for domestic air travel at levels not seen in months, MINT has signed the Virgin Australia Group and Tourism Tasmania to its growing portfolio of food & beverage, fashion, design, and property clients. MINT are also working with Marriott International planning the relaunch of Sheraton Fiji Resort.
Says Genevieve Taubman (pictured), co-founder and co-director of The Mint Partners: “We are delighted to expand our travel and tourism portfolio at a time when most of Australia is searching for inspiration on what destinations to explore first.
“The strategic review of the business we completed last year is continuing to produce strong results with local businesses and organisations seeking our help to rebuild their brands in a vastly different media landscape.”
The agency last month signed Dexus, Simone Pérèle, Roger Vivier, Cbus Property, Hill Street and, Sonoma, and was engaged by the City of Newcastle to work on its 10,000 Reasons campaign.
Virgin Australia Group has chosen the Sydney agency to handle a PR and activation project for its Velocity Frequent Flyer loyalty program.
Tourism Tasmania will partner with MINT for the earned PR and influencer component of their 2021 winter campaign to entice visitors to the island state for winter.
The agency will also manage the relaunch of the Sheraton Fiji Resort, Denarau for Marriott International when borders between Australia and Fiji open. The refurbishment is aligned with Sheraton’s brand vision, The World’s Gathering Place and will boast the perfect integrated resort escape, for families & couples.
The Mint Partners has worked with top travel clients including Marriott International, Pier One Sydney Harbour, W Hotels (Bali, Brisbane, Melbourne), The Ritz-Carlton Perth, The Tasman, Crystalbook Collection, Mount Lofty House, Seabourn Cruise Line, andBeyond, Sri Panwa, Peninsula Hotels and Art Series Hotels as well leading lifestyle brands.