Menulog has officially announced the 2021 continuation of its delivery partnership with Macca’s in a new campaign by McCann Sydney, giving a nostalgic nod to the iconic 2001 Still D.R.E music clip featuring brand ambassador Snoop Dogg.
The 30 second TVC, which launched yesterday, shows Menulog delivery driver Rudy, played by Rudy El Kholti (Mister Italia 2019, Bachelorette 2020) and McDonald’s employee, Karl, hittin’ switches as they drive through Sydney, delivering Macca’s in an iconic orange Menulog Low Rider.
McCann chief creative officer Ben Coulson says the campaign was a fun take on an old vibe, perfect for celebrating the delivery partnership.
Menulog chief marketing officer Simon Cheng says the partnership is an exciting move for the brand and is thrilled to be able to showcase the collaboration with Macca’s to Australians: “Macca’s and Menulog have a similar ethos – it’s genuine, fun and playful – and as such, it was important to communicate our partnership in an authentic and light-hearted way. There’s something special that happens when the magic of the iconic golden arches meets the swagger of our bright orange Menulog Low Rider.”
The campaign went live with a 15-second and 30-second TVC on the 16t h of February, followed by out of home spots and social media integration.
Australians are now able to order Macca’s on Menulog from over 900 McDonald’s restaurant partners, with free delivery on Macca’s orders for the month of February.
Client – Menulog
CMO – Simon Cheng
Head of Brand – Fiona Bateman
Senior Marketing Manager – Rami Tamer
Agency – McCann Sydney
CCO – Ben Coulson
Executive Strategy Director– Roshni Hegerman
Senior Business Lead– Caroline McLaughlin
Senior Account Manager – Isabella Best
Creative Directors – Daniel Miller and Christian Duffy
Senior TV Producer – Nikki Jones
Production company – CUB
Director – Dean Ginsberg
Producer – Jackson Fysh