Youngbloods has brought back The Hard Sell – a free-to-enter creative competition for advertising students and juniors to sell the unsellable, judged by the industry’s best.
The competition is designed to give young creatives a chance to tackle an exciting brief that will look great on their portfolio and will earn them the recognition they deserve. A brief so tough that it makes even a senior creative shudder in their Doc Martens.
The second round of the competition takes WA’s iconic craft beer brand Gage Roads and asks entrants to sell it to Australia’s most stubborn beer drinkers. The kind who only drink VB, Tooheys, XXXX or Emu Export (depending on which state you’re in) and look at any other beer as a personal insult. How can we get this audience to embrace the varied and delightful flavours of craft beers?
Youngbloods WA Co-Chair, Simon Mullins, says: “We’re excited to work with such an iconic WA brand and to bring a hard sell twist to one of advertising’s most coveted industries – the beer industry. The competition was designed to give young talent the opportunity to get their name out there, and we can’t wait to shine the spotlight on some deserving creatives.”
With a year’s worth of craft beer up for grabs (a carton a month for 12 months), not to mention some serious bragging rights, this is a competition not to be missed for any creatives with less than five years’ experience.
The judging panel includes:
Gary Tranter, Chief Creative Officer at ADNA Global
Matt Chandler, Executive Creative Director at DDB Sydney
Amy Weston, Executive Creative Director at CHEP Network
Jessamy Ross, Senior Copywriter at VMLY&R
Liz Hammond, Creative Director at Rare Perth
The competition is free to enter, and the brief can be found here. Follow Youngbloods Australia on Facebook, Instagram or LinkedIn to stay up to date with the competition.
The competition deadline is 5pm AEST on Friday 25th November with the winner announced in early December. Entrants can submit work solo or as a partnership with submissions in black and white, supplied on one A3 page (vertical or horizontal) as a single JPG/PDF file.