THE HALLWAY URGES ADLAND TO HAVE BETTER CONVERSATIONS ABOUT THE VOICE REFERENDUM
With the Indigenous Voice to Parliament referendum now looming, The Hallway is sharing its “Don’t Listen to the Galahs” film in the trade media in a bid to appeal to the advertising community to ignore the vitriolic commentary coming from both the “Yes” and “No” sides of the Voice to Parliament debate and have respectful, well-informed conversations.
The two minute animated film features an emu and a kangaroo talking through the pros and cons of adding The Voice amendment to the Australian Constitution, while in the trees above them “Yes” and “No” backing galahs screech insults at each other.
“Don’t Listen to the Galahs” was released on social media on September 18 and has attracted coverage by a number of national news platforms including Sky News, news.com.au and The Australian. The agency hadn’t intended for trade media to be a focus, but has changed tack after observing the streams of vitriolic comments from both “Yes” and “No” camps in reaction to Voice Referendum ad campaign releases.
Says The Hallway CCO & Partner Simon Lee: “Our own industry community seems to be a microcosm of the way the national Voice debate has descended into a battle for who can shout their case the loudest. This is a damaging and sadly well-trodden path which far too often sees the all-important facts get lost in the noise. Our hope is that our “Galahs” film may play a part in encouraging our industry peers, and the broader Australian community to block out the vitriol and have the conversations that will help them make a fully informed choice on October 14.
“If you agree with the intent of this film, please do share it widely.”
9 Comments
The last thing Yes 23 needs is yet another campaign.The amount of TV commercials,campaigns and
talking heads has led sadly to confusion and exhaustion for most Australians. Historically this will be recorded as a disastrous communication program.
The message is right here. DYOR.
Sorry everyone – after years of being called a conspiracy theorist anti-vaxxer for DoInG mY oWn ReSeArCh, that little soundbite is totally poisoned and I am now a good little expert-trusting drone.
The tone of this cartoon just put the country back 40 years. Deary me.
This is embarrassing.
Too late…
The problem with socialism is that you eventually run out of other people’s money
These are the words we are voting on:
“A Proposed Law: to alter the Constitution to recognise the First Peoples of Australia by establishing an Aboriginal and Torres Strait Islander Voice.
Do you approve this proposed alteration?”
Let’s break this down.
It’s a proposed law, meaning it is enforced from day one. They don’t mention how the voice are will alter the constitution to recognise the first people of Australia by establishing a voice. They don’t mention which parts of the constitution can change. And they don’t mention who will be on this voice. They don’t mention an advisory board to parliament, they don’t mention unenforceable suggestions, they say, as above that the voice will alter the constitution to recognise the first peoples of Australia. It’s vague as heck, and it’s a worry. What if the voice decide to rip the entire constitution up? This piece of paper you’re asking people to say yes to can do that.
Anything being pushed this hard by government and big business is a NO from me.