The City of Sydney launches cigarette-filled ‘yuk’ installation in Hyde Park via AZBcreative
A company usually credited with producing installations for glamorous fashion and lifestyle brands, AZBcreative is responsible for the unusual and powerful giant ‘yuk’ which was erected in Sydney’s Hyde Park last week.
Measuring three by five metres, the hollow perspex design is filled entirely with used cigarette butts, with the AZBcreative team estimating it contains a small fraction of the 500,000 butts thrown on city streets, footpaths and gutters each year.
Alex Zabotto-Bentley and his team designed the installation, which stands in the beautiful Hyde Park location, on behalf of The City of Sydney. The City of Sydney Waste and Cleaning has a major problem raising the awareness of the impact cigarette litter has on the iconic city and this cleverly designed artwork stands as a shocking reminder to passers by that they need to take responsibility and dispose of their cigarette butts.
Says lord mayor Clover Moore: “Every day our cleansing crews sweep up around 15,000 butts from the streets and footpaths.
“Many thousands more are washed into our harbor and waterways where they do serious environmental damage. Discarded butts leach toxic elements such as cadmium, lead and arsenic into water and soil as they decompose.”
The ‘yuk’ artwork is part of a wider campaign by City of Sydney, with cleansing and waste trucks being emblazoned with signs pointing out that butts, chewing gum and illegal dumping are three of the biggest challenges in keeping the city clean. This week, city rangers will begin a ‘butt blitz’ targeting smoking hotspots around the city, much like Hyde Park, warning people about the damage butts can do and issuing fines.
Says Zabotto-Bentley: “Our approach was to focus on the core issue at hand here and use cigarette butts to create a 3D signage of a word associated with the practice of discarding butts on the ground.
“By using oversized typography of the word ‘yuk’ we have created a high impact, ‘beauty and the beast’ look and feel in a high traffic, key Sydney location.”
The ‘yuk’ installation will remain in the Hyde Park location until Tuesday 16 July.
Think it looks good, like an art piece.
You could probably get another 100,000 out of those butts if you break ’em up and recycle.
I wonder if homeless people will break into it to extract the spare tobacco from the butts?
Is anyone else reading it as “yuh” with an embellishment?
I walk past this (and the bus shelter posters) daily – I think it’s clever – but I would spell it ‘yuck’.
Very disgustingly effective idea. I hope it makes smokers stop and think before they throw!
Could have been a lot better…
I like the idea, I just think it would be stronger if the typography also looked a bit “yuk” or more bold. At the moment it looks like a juxtaposition between nice type / installation piece and something yuk which distracts from the main concept.
I have driven past this and the outdoor print too. The problem is, it looks too friggin cool. It doesn’t make me go yuck. They’ve made thousands and thousands of cig butts, which is really disgusting, some how look really cool.
I really appreciate the point it’s making though.
I need to smoke more and throw more butts away, so they can make more of these.
These are really cool.
I walk past it everyday I don’t even care what it is or why is it there….. fail
there’s not even butts in it! it’s a clear decal stuck onto hollow perspex. surely you could figure out how to collect actual cigarette butts?
That is GREAT, City of Sydney I am proud of you.
I have been going to contact the City of Sydney and now I must about the competition/project Art Toppling Tobacco, unique in that it invites creative work of all kinds as long as it does damage to the tobacco industry.
The Yuk idea is excellent and I hope Sydney submit it to the competition/project which is free to enter.
Art Toppling Tobacco started in 2010 has gone global, reaching over 30 countries with of course most submissions from the eastern coast of Australia.
I hope Clover Moore and other councillors take a look as it is in need of as much moral support as possible.
I love you city of Sydney
Fay Thomson director & sponsor of Art Toppling Tobacco Pty Ltd
I’m glad to see the country of Australia expose such an exhibit and forego a very
important message for all to see and understand that our world needs to take responsibility, right now! Stop polluting our precious planet and save all animals that exist before it’s too late! We, here in Monterey, CA (U.S.A.) are in the process of designing and creating something similar (same basic message) but using nature/ animals in our concept. We, too are picking up thousands of cigarettes, through a program:
“Take it to the Streets,” ™ litter removal. We document what and how much we are finding and disposing of. Check out: http://www.marinelifestudies.org
Thank You for the opportunity to comment. I’m an Artist who will be working on this
cigarette/educational art piece. Meri Bautch