The Australian Grand Prix Corporation (AGPC) has appointed The Monkeys, part of Accenture Interactive, as lead creative agency.
The Monkeys will work with AGPC on a multi-year contract. The first creative work to be rolled out will be a campaign for the 2021 Formula 1 Australian Grand Prix event to be held in Albert Park, Melbourne, in March 2021.
Says Arthur Gillion, GM of marketing, AGPC: “We’re excited to be joining forces with The Monkeys, an agency which demonstrated a thorough understanding of our world class events and valued fans.
“The Monkeys have proven they can work with us to develop powerful brand insights and creative executions that command attention from new and existing audiences. We very much look forward to bringing these ideas to life in the years ahead.”
Says Paul McMillan, CEO, The Monkeys: “Both the Formula 1 Australian Grand Prix and the MotoGP are iconic major events in Australia, and we couldn’t be more thrilled to be working with the AGPC.
“We look forward to developing effective, creative work that will continue to excite new and existing fans from all over the world.”