The Australian Financial Review asks ‘Do You Subscribe?’ in new campaign via Special Group

The Australian Financial Review has launched a subscription campaign for 2020 reinforcing its position as the “daily habit of successful people”. The campaign, created by Special Group, asks “Do you subscribe?” to the new mindsets, behaviours and habits that fuel today’s most ambitious people – an important one being, subscribing to the Financial Review.

Featuring statements like “New dogs need to learn old tricks” and “You now have to run before you can walk”, the campaign runs across outdoor including a Sydney Wynyard Station takeover, print, including bespoke print throughout The Australian Financial Review, audio (podcasts and Spotify), display, social and 9Now.

Says Michael Stutchbury, editor-in-chief: “The Australian Financial Review is the masthead for Australia’s business people – executive decision-makers, sophisticated investors, political insiders – from those at the start of their career to the top of the corporate ladder. This campaign highlights how the Financial Review is a pivotal part of people’s individual success. It gives readers the confidence that they know what they need to know each day.”

Says David Eisman, director of subscriptions and growth: “The Australian Financial Review is without a doubt Australia’s premier destination for business news. This campaign reminds our audience that subscribing to the Financial Review is key to daily success.”

Creative Agency: Special Group Australia
CEO, Partner: Lindsey Evans
Managing Director, Partner: Cade Heyde
Executive Creative Directors: Julian Schreiber, Tom Martin
Creatives: Alastair Flack, Mark Starmach, Glue Society
Strategy: Celia Garforth
Design Director: Adam Shear
Design: Liam Kenny, Alastair Flack
Business Directors: Jake Stopper, Caity Cowper
Senior Producer: Laura Midalia
Animation company: Buck
Sound production: Rumble Studios

Director, Subscriptions & Growth, Financial Review: David Eisman
Head of Consumer Subscriptions, Financial Review: Kristen Turner
Senior Brand & Acquisition Manager, Financial Review: Belle Tayler
Acquisition Manager, Financial Review: Tessa Maughan