The AFR invites Australians to ‘Make it your business’ in first brand platform via BMF
The Australian Financial Review has launched a new brand platform, ‘Make it your Business’ via BMF, championing razor-sharp journalism in a time when business has never been more complex and interconnected.
The new brand platform is the first work BMF has created for the Financial Review since winning the account earlier in the year.
Set to roll out in a suite of executions over the next few months, ‘Make it Your Business’ launches with a blend of tactical live data OOH, press, digital, social and podcast assets.
Says David Roberts, creative director at BMF: “‘Make it your Business’ is a call out to anyone, in any field, hustling for success. You never know what AFR article could kickstart your next career move, investment opportunity or entrepreneurial adventure.”
Says Vera Straubinger, head of brand and acquisition at Nine: “When you need information you can trust on investing, business moves, and careers, you turn to the most trusted and credible source. The AFR is the source that gives you a deep, nuanced understanding that stretches beyond your own horizons. And goes beyond the headlines.”
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Director: David Roberts
Associate Creative Directors: Josie Fox, Harry Stanford
Art Director: Imogen Wetzell-Ramsey
Copywriter: Declan Harrick
Head of Art & Design: Lincoln Grice
Designer: Mina Melis, Holly Jones & Catarina Duardo
Chief Strategy Officer: Christina Aventi
Planning Director: Jess Sutanto
Chief Executive Officer: Stephen McArdle
Group Account Director: Edward Hughes
Account Director: Claire Emery
Account Executive: Jac Hasler
Digital Production Agency: Silk
Radio Producer: Claire Seffrin, Mandy Payne & Emma Friend
Sound Production Company: Otis
Production Director: Karen Liddle
Integrated Producer: Simone Plaza
Digital Producer: Daniela Klimoski
Front-end Developer: King Tan
Retouching: Kate Field
Creative Services Director: Clare Yardley
PR: Abigail Dawson & Elliott Holohan
Client: Nine – Australian Financial Review
Head of Brand & Acquisition: Vera Straubinger
Brand Manager: Tessa Maughan
6 Comments
A serviceable pun, all of 5 minutes work. Job done, off to lunch.
Good result.
… unsurprising.
I would have hoped for something thought-provoking from this brand. This is really pretty bland, predictable stuff.
I saw the windmill in the ocean, but missed all the real estate listings.
It’s solid work, really good for that category but WHY are so many people needed. Old CD nailed it, this is a notebook in a pub for 30 minutes. Not hundreds of headhours.
A first-thought line in an unreadable font. Congrats to the 30+ people involved.
A brand with a rich heritage of advertising creativity has officially ended.