Ten Past Ten MD Sarah Luthaus named as next AADC Co-President alongside Paul Kitching

The Adelaide Advertising & Design Club (AADC) has announced Sarah Luthaus (above left) as its new Co-President for 2025/26. As Managing Director of creative digital experience agency Ten Past Ten, Luthaus steps into the role alongside current Co-President Paul (PK) Kitching (right), business development manager at Fuller Brand Communication, bringing her tenacious energy and leadership to the Club.

Luthaus takes over from outgoing Co-President Nic Eldridge (pictured below), Design Director at Super Studio who has held the role for the past two years, and acknowledges the invaluable contributions of Eldridge and all past AADC Presidents in shaping the Club’s thriving creative community.

Luthaus shares her excitement for the role: “The AADC is home to some of the most talented creatives I’ve ever met—people who don’t just create, but move and inspire. As Co-President, my goal is to strengthen the opportunities for connection, learning, and collaboration, ensuring we continue to push boundaries, shape the future of our industry, and champion the incredible work coming out of South Australia. I’m excited to build on AADC’s legacy of inclusivity and innovation, and to support every member in making their mark.”

Kitching also welcomed Luthaus to the role, saying: “Sarah is an absolute powerhouse. With over 16 years in the industry and a track record of leading strategy for global brands, she brings a wealth of experience, insight, and a deep passion for creativity. Her commitment to fostering collaboration—both through her work at Ten Past Ten and her leadership roles with AADC and She Creates—makes her the perfect person to help steer the Club into the future. I couldn’t be more excited to work alongside her and see the impact she’ll make.”

The AADC extends its heartfelt thanks to Eldridge for his dedication and leadership over the past two years, helping to strengthen the Club and its impact on the industry. During his tenure as Co-President, Nic successfully helped foster deeper connections within the creative community, introduced more sustainable practices within the Club, and elevated AADC’s branding to better reflect its dynamic and evolving membership.

As a volunteer-run, not-for-profit organisation, AADC is powered by the passion and commitment of its committee members—both seasoned industry leaders and emerging talent—who dedicate their time to shaping the future of the creative community. The Club thanks all committee members from the past year for their invaluable contributions and ongoing dedication.

Since 1975, the Club has remained committed to inspiring, connecting, and promoting its members through events, initiatives, and networking opportunities.