Telstra invites Australia to experience beautiful internet in latest campaign via +61 and BMEOF
Telstra and +61 have partnered with director Dan Tobin Smith and art director Rachel Thomas to bring Telstra’s seamless Home Internet experience to life with a visually striking campaign.
Utilising a practical theatrical set and thousands of colourful dominoes, the striking films celebrate beautiful internet performance. The bespoke set was built for real in a large studio space with talented set designers, including some of the world’s best domino experts.
Says Brent Smart, Chief Marketing Officer, Telstra: “This distinctive campaign is designed to capture the imaginations of Aussies and stand-out in a market where everyone continues to focus on tired rational proof points. With the help of a team of domino experts (yes, that’s a real job), we built a bespoke set with a series of elegant domino runs using more than 20 thousand real dominos. Beautiful.”
Says Micah Walker, Chief Creative Officer, Bear Meets Eagle On Fire: “It’s a very simple idea where the elegance of the execution reinforces the message.”
Check out the behind the scene’s film below:
Agency: +61 with Bear Meets Eagle On Fire
Director: Dan Tobin Smith
Art Director: Rachel Thomas
Media: OMD Australia
Client: Telstra
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1 Comment
Where is the logo in the first three seconds?
Where are the phones?
Where is the ‘connected family’ imagery?
Oh, nowhere?
Love it.
Saw this on the telly and sat transfixed to the end. Well done one and all.