TBWA\Sydney’s “The Sunburnt Car” for mycar wins Silver Lion in Cannes Industry Craft Lions

TBWA\Sydney has won a Silver Lion in the Cannes Industry Craft Lions for mycar’s “The Sunburnt Car”, one of five Silver Lions awarded in the category this year.

The campaign, created in collaboration with Bolt, ODD STUDIOS, Hearts & Science and Eleven, brought the dangers of Australia’s brutal UV conditions to life through a car reupholstered in hyper-real “skin,” visually mimicking the damage sun exposure inflicts on the human body.

The Grand Prix in Industry Craft was awarded to LOLA, Madrid for De’Longhi’s “Tiny Coffee Shops”.

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