TBWA\Sydney promotes Katrina Alvarez-Jarratt to the role of executive creative director

TBWA\Sydney has today announced the promotion of Katrina Alvarez-Jarratt to the role of executive creative director. The agency has also appointed Bec Johnson-Pond and James Sexton as creative directors.

Alvarez-Jarratt has been with the agency since 2016, working across accounts including Tourism New Zealand, Pepsi, Woolmark and Optus. Her work has been recognised at major award shows with her most recent achievement being PLAY NZ receiving metal at D&AD, Spikes, Adfest, The One Show and AWARD. Alvarez-Jarratt has also been named joint national and NSW head of AWARD School for 2022.

Says Evan Roberts, chief creative officer, TBWA\Sydney: “Kat epitomises everything we want this agency to be. She’s got a team first mentality, is open minded, curious and is relentless in her pursuit of disruptive ideas. Pair that with the fact that she has been around our best work, trickiest briefs, building our creative culture and you can see why she is so important to us. I’m thoroughly thrilled to make this appointment and recognise her ongoing contribution.”

Says Alvarez-Jarratt of her appointment: “In my time at TBWA I have been very lucky to have been able to work with, learn from and be supported by some of the best in the business. I hope that in this new role I can pass on some of that good stuff to those around me. I’m beyond stoked and I can’t wait to create a space where our creative people thrive, feel inspired and make the best work of their careers.”

Along with the promotion of Alvarez-Jarratt, TBWA\Sydney has also appointed two creative directors in Bec Johnson-Pond and James Sexton.

Johnson-Pond has relocated to Australia from New York where she spent four years at Anomaly. It also marks her return to the TBWA collective, after spending two years at TBWA\Chiat\Day. James has been promoted after two years with the agency as associate creative director. Current creative directors Nev Fordyce and Stu Tobin round out the TBWA creative leadership team.

Earlier this year the agency also hired art director Melissa Hawkett from M&C Saatchi and copywriter Henry Wall from CHE Proximity Sydney.

Adds Roberts: “While we are here talking about individuals and their achievements, it’s the collective that we are all excited by. We believe our best work comes from harnessing the power of the collective and making sure all voices are heard. COVID hardships aside, we’ve been lucky to experience steady growth and our people are entirely to thank for that. They really are a wonderful mob, who genuinely care for each other and the work. I’m excited to see what we can achieve together in the not-too-distant future.”