The winners for Cannes Lions Outdoor have just been announced and Australia has scored one Gold Lion, one Silver Lion and one Bronze Lion.
TBWA\Melbourne has picked up a Gold and Silver for ANZ Bank ‘Signs of Love‘ created with Revolver/Will O’Rourke, The Glue Society, PHD and Thrive.
VMLY&R Melbourne was awarded a Bronze Lion for Legacy / RSA ‘The Half Biscuit‘ via Hell Studios, Wavemaker and PPR.
Celebrating creativity experienced out of home, a total of 2,389 entries from 66 countries were entered with 65 campaigns winning Lions. The jury awarded 1 Grand Prix, 10 Gold, 20 Silver and 34 Bronze Lions.
Wieden+Kennedy Portland picked up the Grand Prix for ‘Nike Dream Crazy | Colin Kaepernick’ for Nike, and extension to the ‘Just Do It’ campaign featuring high-profile athlete Kaepernick.
Jury President, John Patroulis – worldwide chief creative officer, Grey, Global, said: This particular category comes to life in so many different ways. A lot of the entries are using lots of new innovation and are creating new things. But we kept coming back to this campaign when we thought about the absolute single best piece of work in the show. Nothing lived up to the power of this image at this moment in time, culturally and in society.”