TBWA\Australia appoints Pia Chaudhuri as Sydney Chief Creative Officer after Matt Keon exit
TBWA\Australia has appointed Pia Chaudhuri as Chief Creative Officer of its Sydney office, building even more creative firepower into its leadership team as the agency accelerates its next chapter of growth. Chaudhuri replaces Matt Keon, who left the agency recently after 16 months in the role, for a new, yet to be revealed venture.
Based in Sydney, Chaudhuri will work alongside Group Managing Director Blake Crosbie and newly appointed Chief Strategy Officer Ben Nilsen. She will also partner closely with Chief Creative Officer of the Melbourne office, Paul Reardon, strengthening holistic creative collaboration across Sydney and Melbourne.
A multidisciplinary acclaimed leader with more than 20 years’ experience across London, Sydney and Denmark, Chaudhuri is known for inventive, culture-shaping work grounded in the belief that people are the most powerful medium. She joins following senior roles at Clemenger BBDO, Bear Meets Eagle On Fire and OLA, the LEGO Agency.
At the LEGO Agency, she developed a multi-year partnership with Nike and led She Built That, the brand’s first global girls’ platform. Her work has been recognised at Cannes Lions, The One Club, Spikes, the Effies and WARC.
Says Kimberlee Wells, Chief Executive Officer, TBWA\Australia: “Pia is a bold, generous creative leader with an instinct for ideas that move culture. Together, Pia and Paul represent a powerful national creative bench, delivering the kind of disruptive thinking and standout work that our clients turn to us for.”
Says Paul Reardon, CEO, TBWA\ Australia: “As you’d expect with a role like this, we searched far and wide for the right person. That person is most certainly Pia. We can’t wait to start working with her and bringing our two offices even closer together.”
Says Chaudhuri: “I’m incredibly excited to be joining TBWA. It’s an agency I’ve long admired for its genre-bending, culture-defining work and its enduring commitment to Disruption®.
“To me, Disruption® is more than a 30-year promise; it’s a clear north star. If our work isn’t disruptive in some way, it risks being ignored. I want to create an environment that inspires work worthy of that promise and delivers the impact our partners deserve.”
Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin. Subscribe to Campaign Brief Magazine.
#More Creative News #No paywalls #No annual membership fees
Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel
1 Comment
When I worked at the agency back in the day, I always found it delightful that the disruptive legal rebels at TBWA insisted on the insertion of the R mark at every mention of Disruption. Despite knowing you can’t register a word.
So it is sweet to see that, in this new topsy-turvy creative world, they still cling to the R. Even in quotes.