Tasmania apologises for 4th place in a new press ad for Tourism Tasmania via Jim Jam Ideas
To mark Tasmania being named one of Lonely Planet’s Top 10 Regions to Visit in 2015, on the day of the launch, Sydney advertising agency JimJam Ideas has produced a new campaign.
Very much tongue in cheek, the ad explained that even though 4th place is an incredible achievement, as the only Australian representative on any of Lonely Planet’s Top 10 lists for 2015 they felt they’d let down the country.
VIEW THE AD – TAS0413-apology_FA.pdf
The ad ran on the day of the announcement in both the Melbourne Age and the Sydney Morning Herald, and was picked up on ABC. View the clip.
Says Guy Taylor, head of marketing: “How can you not be full of praise for an agency who deliver an apology as an invite? Really. With JJ SMALL is the new big.”
TOURISM TASMANIA
GUY TAYLOR: EXECUTIVE DIRECTOR MARKETING
RHONDA MARTIN: CAMPAIGN COORDINATOR – MARKETING OPERATIONS
LIZA-JANE SOWDEN: PR & SOCIAL MEDIA COORDINATOR
JIMJAM IDEAS
ACCOUNT MANAGER: DANIELLE ANDREWS
PLANNER: TONY GORDON
CREATIVE DIRECTORS: ANDREW CROCKER & CHARLIE COOK
ART DIRECTORS: ANDREW CROCKER & PATRICK ANDERSSON
PRODUCTION: DIMI RODOPIS
11 Comments
Really nice work guys, well done.
4th in the world, JimJam must be doing something right.
Nice tactical spot too.
Great idea, nicely written.
I can smell a Caxton.
Lovely idea
Nice one Charlie.
They should apologise for the art direction too.
Love it.
Got bored reading the ad 1/3 of the way through.
The agency should apologise for the appalling grammar.
Nice read.
Reminds me of this gem from 10 years ago. Just not as funny:
http://img.scoop.co.nz/stories/images/0406/d474d16e590010d5669b.jpeg