Tarocash appoints Common Ventures as agency; launches new campaign for Autumn/Winter

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Common Ventures has been appointed by men’s fashion retailer Tarocash following a competitive pitch. The independent Sydney creative agency’s first work has been to develop a campaign for its Autumn/Winter range.


Tarocash, which has 118 stores across Australia and New Zealand and sells online at tarocash.com.au, has tasked Common Ventures to communicate its upcoming fresh new Autumn/Winter 2020 range, by highlighting its quality, fabrics, functionality and practicality.

Says James Crawley, co-founder of Common Ventures: “Retail is tough – yet Tarocash, continues to buck the trend and we’re excited to be playing a part in continuing this momentum. Our strength in youth marketing and understanding of Tarcoash’s audience helped us win the business.”

Tarocash has an extensive range of on-trend formalwear and staple pieces designed for the everyday modern man, whatever the occasion. For the last 33 years Tarocash has grown into one of Australia’s most successful menswear retailers.

Says Tara McCumiskey, head of creative at Tarocash: “Common Ventures are a great bunch. They clearly understood our vision and the integrity of the Tarocash brand, and the new Autumn/Winter campaign reflects that. We’re delighted to be kicking off 2020 working with a creative first, progressive agency.”

Tarocash is the latest win for Common Ventures which also works with clients including Tourism NT, Taylors Wine, The Australian Federal Police, Contiki and The Sydney Opera House.