Tahiti Tourisme has announced that after a competitive pitch process, it will partner with new marketing agency Nouvelle Vague Marketing to represent The Islands of Tahiti in Australia and New Zealand.
Translating to New Wave, Nouvelle Vague Marketing is headed up by tourism industry specialist Caroline Brunel (pictured below). With more than 20 years’ experience in destination marketing, Brunel has worked across major DMOs and wholesale, on both client and agency side, around the globe including France, Scandinavia, Australia, New Zealand. Prior to launching Nouvelle Vague, Brunel gained inside destination knowledge in her role as marketing director at Entire Travel Group, and prior to this she spent four years with GTI Tourism, including as head of strategy.
Says Gina Bunton, chief operations officer of Tahiti Tourisme: “We couldn’t be more thrilled to welcome the Nouvelle Vague team to the Tahiti Tourisme family. With such a great understanding of not only French Polynesia, but also the tourism industry generally, Caroline and her team bring fresh ideas, incredible enthusiasm, and years of experience that we know will bring a new wave of excitement for The Islands of Tahiti.”
Working as part of the Nouvelle Vague team, Sydney based PR agency Evil Twin PR retains the public relations account for Tahiti Tourisme.