Sydney Water unveils digital tool via Host/Havas to help Greater Sydney love water, not waste it
In the wake of Greater Sydney’s worst drought on record, Sydney Water has launched the Water Wise Coach, a digital tool created to help Sydneysiders become more water efficient at home.
The Water Wise Coach has been designed and developed by the digital, innovation and experience design teams at Host/Havas to help people understand their water usage habits and implement water wise practices into their daily routine.
Accessed via Sydney Water’s Facebook chat and Messenger plugin on the lovewater.sydney website, the tool asks users to complete a short four-minute survey in exchange for a personalised Water Wise Plan.
The launch of the new digital tool follows Sydney Water research that shows spending more time at home has brought about big changes to daily water usage. Greater Sydney residents are spending an average of 9 minutes in the shower every day – more than double the recommended limit of 4 minutes, using enough water to fill 155 Olympic sized swimming pools each day.
The Water Wise Coach will be supported by an integrated digital, social, influencer and PR campaign from Havas Village agencies Host Havas, Havas Media, Co-maker and One Green Bean, driving people to interact with the new tool and gain tips on being more water efficient at home.
Says Bohdi Lewis, head of innovation at Host/Havas: “The Water Wise Coach is the latest innovative step we’ve taken with Sydney Water to give Sydneysiders a simple way of understanding how their water habits in and around the home can translate to reduced water use. We understand everyone has a unique relationship to water, so we’ve created personalised plans to help make the biggest changes in water behaviour tailored specifically to an individual’s usage. If Sydneysiders use the Water Wise Coach today, we can help protect our most important natural resource for the future.”
Says Katya Koch, brand, external communications and engagement manager, Sydney Water: “As we’re only beginning to recover from the worst drought in our history, it’s important we keep making water efficient habits part of our everyday lives. We know it’s hard to measure the amount of water our showers, taps and toilets use, so we have developed the Water Wise Coach to provide people with a tailored water wise plan to help them understand and improve, their household water consumption.”
Try the tool on Facebook Messenger here.
Client: Sydney Water
Maryanne Graham, General Manager Customer, Strategy and Engagement
Raema Melverton, Head of Communications and Public Affairs
Katya Koch, Brand and External Communications Manager
Amanda Walker, Senior Campaign Advisor
Jackson Vernon, Senior Advisor, Media and Government Relations
Jess Turner, Digital and Social Media Advisor
Creative agency: Host / Havas
Creative Director: Matt Ennis
Copywriter: Adam Smith
Chief Strategy Officer : Olly Taylor
Senior Planner: Alyce Cowan
Head of Account Management : Jo Thomasson
Account Director: Adam Blaynee
Senior Account Manager: Gillian Last
Senior Digital Project Manager: Kathy Ngo
Head of Design: Nic Adamovich
Digital Designer: Natalie Shue
Head of Innovation: Bohdi Lewis
Head of Experience Design: Adam Shutler
Experience Designer: Bryn Newman
Experience Designer: Mark Walters
Experience Designer: Angelica Scott
Chief Digital Officer: Gordon Dougal
Back End Developer: Hoda Gerami
Media agency: Havas Media
Account Director: Catherine Edghill
Senior Account Manager: Drew Groves
Senior Investment Executive: Fraser Johnston
Digital Account Executive: Andrew Huynh
PR agency: One Green Bean
Social agency: One Green Bean
Influencer agency: Co-maker