Sydney Olympic Park launches new multi-channel #365things brand platform via Bastion Banjo
January 28 2020, 1:48 pm | | 10 Comments
Creative agency Bastion Banjo has released its first piece of work for Sydney Olympic Park since winning the creative account in June last year.
The new ‘365 Things to See and Do’ campaign promotes the different range of activities and venues Sydney Olympic Park has on offer.
The campaign will run across cinema, BVOD, online and social, and out-of-home advertising at Sydney Olympic Park.
The new brand platform includes a campaign hub: sydneyolympicpark.com.au/365
10 Comments
Which five year old did this?
Some of the worst Art Direction I think I’ve ever seen on CB.
The take ‘aim transition’ and the typography they picked …ahahah
The 3D looks like it was done on a commodore 64.
This is bad, but it’s Banjo so that’s no surprise.
nice of them to recycle their own strategy/creative work for a different client…
https://campaignbrief.com/destination-nsw-launches-new-l/
good use of hard midday light though .. hahahaha
Idea is week, transitions are jarring, sound design is awful, and the typography…#farkme!
Apart from being awful creatively, strategically you’d think they would showcase some unexpected things to see and do rather than the stock standard.
SOP (Sydney Olympic Park) is a shithole. You would struggle to find three things to do let alone 365. Oh and this work is woeful.