Sydney-based director Simon Robson’s film ‘Ghost in The Machine’ has been awarded Best Animation at the inaugural Conero Film + Advertising festival in Italy.
CFA was created to support the ideal of sustainability in the advertising world. Sustainability both towards the environment, through a more conscious approach to production, and towards human nature, through the creation of content that celebrates our unique ability to tell stories.
Says Robson: “We are so used to seeing images from ecological organisations of decaying fish and birds on the beach with plastic in their stomachs. Whilst horrific, these images have become too ubiquitous to be impactful. In Ghost in The Machine, I wanted to depict ocean pollution with a completely new aesthetic. The fish, the central protagonist has a metallic brutalist design. This speaks to the idea that for so long, mankind has seen the oceans as their trash-can that can absorb whatever is thrown into it.
“I’m so pleased with the best animation award at CFA, it really was the perfect venue for the film. I was also thrilled to be awarded by such an illustrious panel.”
CFA’s panel of 16 judges included representatives from production companies Prettybird, RSA Films, CANADA, Henry, Rekorder as well as the news editors from Shots Magazine and Directors’ Notes.
Says Mattia Fiumani, festival director at CFA: “I simply think that Ghost in The Machine was very in tune with the festival approach to sustainable themes and experimental filmmaking. Its metaphysical environment provides a strange yet soave feeling that emphasises the film’s thought-provoking message.”
You can see more of Simon’s work here: