Sydney creatives launch world’s first online advertising course via Facebook Bot


Bot Ad School_01.jpgSydney creatives Samantha Cable (Leo Burnett Sydney) and Kostia Liakhov (R/GA Sydney) invite their first students to trial the free course. Built completely within the walls of Facebook Messenger, Bot Ad School (BAS) leads students through seven tailored chapters based on their skillset and geographical region.

Designed to be a stepping-stone into the industry, BAS leverages the knowledge of award-winning, international creatives and deliveries it directly to your smartphone.

Key learnings include:

1.    Portfolio building and website construction.

2.    A crash course in student awards.

3.    Making the most out of your internship.

Bot Ad School_02.jpgBot Ad School_03.jpgSays Kosita Liakhov, co-creator, BAS: “To make BAS, we used the wisdom and expertise of creatives from all over the world. From an ECD in South Korea to an Ad School founder in Germany, we distilled the knowledge to create the best, personalised experience for our users – no matter what continent they want to work in.”

Says Samantha Cable, co-creator, BAS: “BAS was build to make the industry more accessible for younger creatives living in regional areas or those who may not have the opportunity to go to ad school.”

BAS is personalised for Australian, New Zealand, British, European, Asian, American and Canadian markets.

Created by Kostia Liakhov & Kate Harrison (R/GA Sydney), Samantha Cable (Leo Burnett Sydney) and Daniel Liakh (BBH London).