Sydney Copy School all but sold out. But still room. Maybe.

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Sydney Copy School all but sold out. But still room. Maybe.

Jeff Goodby — shown here yesterday at Melbourne’s Copy School — is set to make a return Zoom appearance at Sydney’s Copy School this coming week.


And the Sydney in-person line-up is stellar with Andy, Georgie, Jenny, Heather, Jonathon, Ralph, Barbara, Dee and Esther all coming in to The Nag’s Head to kindly and enthusiastically share their copy expertise.

Registrations still open at

Day One
Andy Flemming (Wordy McWord Spurt, 72andSunny) What Makes a Great Copywriter?
Georgie Waters (Senior Copywriter, M&C Saatchi) The Basics

Day Two
Jeff Goodby via Zoom (Co-chairman, Goodby Silverstein & Partners) Writing to Length
Jenny Mak & Heather Sheen  (Creative Partner & Head of Planning, respectively; DDB & R/GA respectively) Empathy, Strategy, Persuasion

Day Three
Jonathon Kneebone (Founder and Creative Partner, The Glue Society) Dialogue
Ralph Van Dijk (Creative Director and Founder, Eardrum) Selecting and Directing Talent

Day Four
Barbara Humphries (Executive Creative Director, The Monkeys) Presenting
Dee Madigan (Owner and Executive Creative Director, Campaign Edge) Resilience

Day Five
Esther Clerehan (Creative Talent Specialist, CLEREHAN) Finding your Strengths and Working to Them