Clemenger BBDO Melbourne has announced its appointment as Swisse Wellness’s creative agency of record, following a competitive pitch process.
The partnership will see the agency lead the development of Swisse Wellness’s new brand platform, with localised execution to be handled via the BBDO global network in key markets.
In addition to the brand platform, Clemenger BBDO Melbourne will support Swisse Wellness with its retail, activation, production and engagement activity across brand comms, product launches and ambassador content.
Says Nick Mann, managing director, Swisse Wellness: “We’re excited to be partnering with the Clemenger BBDO team locally and leveraging the strength of the BBDO network globally in a key period of growth for our business.
“Clemenger’s strategic and creative capability was demonstrated throughout the entire process and we’re looking forward to embarking on a long and successful partnership with the team.”
Says Jim Gall, CEO, Clemenger BBDO Melbourne Group: “Swisse Wellness is an incredible brand with a strong creative and cultural ambition.
“We couldn’t be happier that the Swisse team has entrusted us as their creative partner to share their story and products with the world. Together, we’ve got big plans and look forward to bringing them to life in the very near future.”