Noisy Beast has revealed its latest campaign for Swisse Wellness to mark the launch of the new kids range of vitamins.
It tells the story of children and their natural inclination to explore the world in their own ways and has been rolled out across TV, in-store and digital with a social and PR strategy to amplify the launch. The new range includes six premium quality formulas that are at least 99% sugar free with Swisse offering a taste back money guarantee.
‘For Little Explorers’ continues to support the Swisse brand positioning “The Quest Continues…” that was launched earlier in the year. The insight for the work was based around the notion that everyday is an imagination-filled quest for young kids and Swisse doesn’t want them to miss one second.
The campaign launched with catch up and connected TV targeting parents with children ages two to 12, and broadcast TV across the Nine Network.
Noisy created the packaging for the range including bespoke character illustrations for each individual product. To further amplify the campaign, a dedicated Kids hub was developed on Swisse.com.au along with creating a Swisse Little Explorers Guide, downloadable as a free e-book. The guide reintroduces kids to the world of adventure helping them expore their backyard or local park with structured learning activities and was also created in a hard copy format which was sent out to key media and influencers.
Says Murray Bransgrove, creative director at Noisy Beast: “I’m so proud of the work the Noisy Beast team has done to bring ‘Little Explorers’ to life. Yet another great piece of work for Swisse that builds on their overarching positioning of ‘The Quest Continues.’ We started with a packaging brief and did everything right through to media planning and buying – testament that Noisy Beast really can do it all!”
Says Stuart Diamond, marketing director ANZ, Swisse Wellness: “When we look to our agency to develop creative for a new range, we’re looking for work that’s relevant and compelling – creative that will connect the audience to the brand purpose, and lead to conversion. ‘For Little Explorers’ is a great example of this in action, with all 6 products in the new Swisse Kids range performing exceedingly well, and ranking in the top 15 NPD SKUs launched in the last quarter”
Creative Agency: Noisy Beast
Managing Director: Dave Brown
Creative Director: Murray Bransgrove
Senior Art Director: Mick Bakos
Junior Art Director: Josh Brown
Junior Copywriter: Shaun McFarlane
Producer: Claire Crawford
Account Director: Lucy West
Senior Account Manager: Alexandra Aaron
Global Engagement Director: Bec Ahern
Group Media Director: Ben Lynch
Media Account Director: Ashleigh Budgen
Director of Shopper Marketing: Carla Khzam
Head of Social & Content: Vicky Keeler
PR Account Manager: Annabel Jenkins
Social Media Content Manager: Aisha Imran
Designers: Megan Gu and Alice Shaw
Director: Jonathan Nyquist
Production Company: McFly Films
Production Company Producer: Hamish Roxburgh
DOP: Earle Dresner
Offline Editor: Seth Lockwood
Online Editor: Scotty Wilcox
Grade: Marcus Timpson
Sound: Front of House
Composer: Jonny Higgins