Swisse launches ‘For Little Explorers’ campaign to launch Swisse Kids range via Noisy Beast
Noisy Beast has revealed its latest campaign for Swisse Wellness to mark the launch of the new kids range of vitamins.
It tells the story of children and their natural inclination to explore the world in their own ways and has been rolled out across TV, in-store and digital with a social and PR strategy to amplify the launch. The new range includes six premium quality formulas that are at least 99% sugar free with Swisse offering a taste back money guarantee.
‘For Little Explorers’ continues to support the Swisse brand positioning “The Quest Continues…” that was launched earlier in the year. The insight for the work was based around the notion that everyday is an imagination-filled quest for young kids and Swisse doesn’t want them to miss one second.
The campaign launched with catch up and connected TV targeting parents with children ages two to 12, and broadcast TV across the Nine Network.
Noisy created the packaging for the range including bespoke character illustrations for each individual product. To further amplify the campaign, a dedicated Kids hub was developed on Swisse.com.au along with creating a Swisse Little Explorers Guide, downloadable as a free e-book. The guide reintroduces kids to the world of adventure helping them expore their backyard or local park with structured learning activities and was also created in a hard copy format which was sent out to key media and influencers.
Says Murray Bransgrove, creative director at Noisy Beast: “I’m so proud of the work the Noisy Beast team has done to bring ‘Little Explorers’ to life. Yet another great piece of work for Swisse that builds on their overarching positioning of ‘The Quest Continues.’ We started with a packaging brief and did everything right through to media planning and buying – testament that Noisy Beast really can do it all!”
Says Stuart Diamond, marketing director ANZ, Swisse Wellness: “When we look to our agency to develop creative for a new range, we’re looking for work that’s relevant and compelling – creative that will connect the audience to the brand purpose, and lead to conversion. ‘For Little Explorers’ is a great example of this in action, with all 6 products in the new Swisse Kids range performing exceedingly well, and ranking in the top 15 NPD SKUs launched in the last quarter”
Creative Agency: Noisy Beast
Managing Director: Dave Brown
Creative Director: Murray Bransgrove
Senior Art Director: Mick Bakos
Junior Art Director: Josh Brown
Junior Copywriter: Shaun McFarlane
Producer: Claire Crawford
Account Director: Lucy West
Senior Account Manager: Alexandra Aaron
Global Engagement Director: Bec Ahern
Group Media Director: Ben Lynch
Media Account Director: Ashleigh Budgen
Director of Shopper Marketing: Carla Khzam
Head of Social & Content: Vicky Keeler
PR Account Manager: Annabel Jenkins
Social Media Content Manager: Aisha Imran
Designers: Megan Gu and Alice Shaw
Director: Jonathan Nyquist
Production Company: McFly Films
Production Company Producer: Hamish Roxburgh
DOP: Earle Dresner
Offline Editor: Seth Lockwood
Online Editor: Scotty Wilcox
Grade: Marcus Timpson
Sound: Front of House
Composer: Jonny Higgins
8 Comments
Great taste they’ll love and 99% sugar free. Just call it Healthy Candy.
Nicely shot but for all the wrong reasons. Swisse is not a doctor for your kids.
Yes that 99% figure sticks out. But as a creative you can’t go changing the product on many occasions, you do your best with what you’ve got.
This is nicely shot and at least has an idea at the heart of it. It’s miles better than George Calombaris (or other celeb) reading the packaging at us. The only thing I miss is Hemsworth’s low-key voiceover delivery.
Nice work Noisy
The evidence on the effectiveness of vitamins for anyone, kid or adult, is incredibly weak. They are a waste of money, and Swisse is well known as a master manipulator of the truth and is happy to cover up the facts of their shonky products with celebrity endorsement designed to paper over this lack of evidence. Now they’re all-in on exploiting kids (or more accurately their parents who get sold this lie). This is advertising operating at its very worst for the consumer.
This is Campaign Brief, a website where people share industry news, not a platform for you to vent your frustrations about the wellness industry as a whole.
I think you may have chocked on a bitter pill.
Client (not me or mine) has somethign to sell
Agency (not where I work) has a job to sell it as best as possible.
If you can’t deal with that, you need to be in another industry (or hopefully already are)
Yes, client has a product to sell, but everyone has a line.
For What a crock. it’s selling vitamins to children. That may not be an issue for you, probably not for me either to be honest, but that’s their line.
For some it’s gambling. For others not.
For all of us it’s cigarettes because we don’t have a choice.
You can have a degree of morality, in fact I would say you need one. Just depends on the degree.
No one needs this synthetic shit.