Global production company Sweetshop has signed director Zac Ella for representation in Australia.
Ella is a multi-talented director with a passion for finding new ways to approach film. With a fun on-set presence and knack for drawing the light-hearted beats out of briefs, he brings a fresh and current take on comedy to the table. Ella has worked with a diverse range of brands, including Adidas, Sports Direct, Lawn Tennis Association, Dominos, Tik Tok, Dr Martens, McDonald’s, Amnesty International and Converse.
After studying Art and Graphic Design, Ella moved into videos and quickly became a sought-after talent on the promo market working with music artists including Little Minx, Bastille, Superfood and The Magic Gang.
Says Edward Pontifex, managing director of Sweetshop Australia: “When I saw Zac’s work for the first time, I remember thinking how he was from a completely different planet that I wanted to visit straight away. He has such a future-facing style that I think creative agencies in Australia will absolutely love.”
Says Ella: “YES! Just when life couldn’t get any sweeter! I have long admired the work that comes out of Australia. The opportunity to explore a renowned comedy territory and work with Australian creatives is exciting.”
Says Wilf Sweetland, global CEO at Sweetshop: “Zac is a beautiful man. His outlook on life and his energy is absolutely contagious. Zac’s work has an ingenuity, a boldness and a creative vibrancy that we feel is unmatched. Whether it’s live action or animation, his craft and ideas make you feel that often forgotten child -like sense of amazement.”