Suzuki showcases the “motorbike of cars” in latest brand campaign via Deloitte Digital


The latest brand campaign from Suzuki’s For Fun’s Sake platform via Deloitte Digital, demonstrates that a Suzuki is the most fun you can have on any number of wheels.


Says Charles Baylis, executive creative director, Deloitte Digital: “When it comes to having fun on the road, we realised the only thing that comes close to a Suzuki, is a motorbike. And even then, it’s only half as fun. Mathematically speaking.”

The advert comes as Suzuki continues to lead Australian light vehicle segment sales, reporting a 30% increase in total vehicle sales year-on-year.

Says Michael Pachota, general manager, Suzuki Automobiles: “The least fun thing you can do is to repeat yourself, so it’s great that we have a brand platform that really lets us change things up and keep our creative fresh, because the least fun thing you can do is to repeat yourself.”

The campaign will roll out across OOH, social, radio and digital.

Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Robert Rosengarten: Assistant Marketing Assistant Manager, Automotive
Daniel Sammut: Digital Marketing Coordinator, Automotive

Creative Consultancy: Deloitte Digital
Partner: Adrian Mills
Chief Creative Officer/Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Designer: Kyle Lotherington
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng
Senior Producer: Marlese Sloan
Finished Artist: Mark Scano

Production Company: Sedona Productions
Director: Matt Murphy
Line Producer: Jackie Adler
DOP: Danny Ruhlman
MD / EP: Kim Wildenburg

Edit: The Editors
Editor: Bernard Garry
GM: Jennie McCartney

VFX: Fin Design + Effects
VFX Supervisors: Justin Bromley & Stuart White
Flame Artist: Alex Pattinson

Music & Sound House: Squeak E. Clean Studios
EP: Ceri Davies
Producer: Alice Vanderwey
Sound Engineer: Dee Gjedsted
ECP: Karla Henwood
Composer: Scott Langley

Media: Noisy Beast
Ben Lynch – Group Media Director
Ashleigh Budgen – Media Account Director
James Franklin – Campaign Manager