Suzuki launches ‘Suzuki Skates’ campaign to promote the new Jimny 4X4 via Deloitte Digital

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Japanese car maker Suzuki has launched the latest commercial in its re-positioning and wide-ranging transformation in Australia. The ‘Suzuki Skates’ film is the brainchild of Deloitte Digital, and is the latest iteration of the new brand position.

 

The new film showcases the off-road capability of Suzuki’s new Jimny 4×4, whilst embracing the raw ‘For Fun’s Sake’ Suzuki spirit.

Says Matt Lawson, chief creative officer, Deloitte Digital: “For the super-compact super-fun Suzuki Jimny, making downhill roller-skates shaped like tiny cars seemed like the most sensible thing to do.”

The film follows an off-road skater, navigating his way through the rugged Australian terrain in his custom Suzuki Skates. The result is part car chase, part skate film, part absurd comedy, part western, and all fun.

Already picked up by international motoring mags and news outlets, including Topgear, Carsales and Hypebeast the ad features the all new Suzuki Jimny which was recently named World Urban Car of the Year at the annual awards show in New York.

Says Daniel Mercuri, national marketing manager, Suzuki Australia: “In a highly competitive automotive market it’s not always easy to stand out, unless you really stand for something. This film is pure fun, and if there’s one thing that gets attention in our industry it’s the brand that doesn’t take itself too seriously.”

Client: Suzuki Australia
Michael Pachota: General Manager, Automotive
Daniel Mercuri: National Marketing Manager, Automotive
Robert Rosengarten: Dealer Marketing Assistant Manager, Automotive

Creative Consultancy: Deloitte Digital
Chief Creative Officer: Matt Lawson
Creative Brand & Media Partner: Adrian Mills
Creative Director: Charles Baylis
Creative Director: Gustavo Vampre
Head of Integrated Production: Rob Weir
Group Account Director: Daniel Loukidis

Production Company – FINCH
Founder / Executive Producer: Robert Galluzzo
Managing Director / Executive Producer: Corey Esse
Director: Alex Roberts
Producer: AnnaTara Clark-Sneddon
DOP: Radar Kane

Post Production – NAKATOMI
Co-Founder: Emad Tahtouh
Post Producer: Kani Saib
Editor: Alex Roberts
Colourist: Alina Bermingham
Online Artist: Drew Downes

Sound Design
Studio: Gusto Studios

Media: Noisy Beast
Ben Lynch – Group Media Director
Ashleigh Budgen – Media Account Director
James Franklin – Campaign Manager

Suzuki launches ‘Suzuki Skates’ campaign to promote the new Jimny 4X4 via Deloitte Digital